L&K Saatchi & Saatchi Mumbai’s obsession with technology makes the future a reality today

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Hero.jpgTechnology is prevalent from the smallest component like a nut to the designer who conceives futuristic bike concepts and this spot by L&K Saatchi & Saatchi Mumbai shows how this spirit of zidd makes each of these elements significant. This spot is a narrative about this zidd for each of these elements – the nut’s zidd to be unshakable, the engine’s zidd to amaze the world, the wheel which will shorten distances, the rider who will not be deterred with challenges, the engineer who will never give up and the designer who will design the unthinkable. Hero’s world doesn’t depend on hope, but on zidd, the obsession with technology which is making the future at Hero MotoCorp, a reality today.