Razorfish Hong Kong only Asian agency to make Mobile Website short-list at Global Smartie Award

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Nike-Locker-Room-Smarties-award-nomination-2.jpgDigital marketing company Razorfish Hong Kong shares news of their 2014 Mobile Marketing Association Global Smartie Award nomination, for Nike Locker Room, in the category of Mobile Website.

Razorfish Hong Kong is the only APAC agency to be nominated in the Global Smarties Mobile Website category. According to The Smarties’ organisers, the Global Smarties shortlist represents those who are blazing new trails exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem.

Celebrating the nomination, Seton Vermaak, Head of Strategy Razorfish Hong Kong remarks, “Nike Locker Room transformed a key element of Nike’s retail business here in Hong Kong. We took a problem that was gaining momentum on social media and turned it into a game-changing service embraced by Nike fans. Razorfish is very proud to stand alongside Nike Hong Kong and celebrate our achievement as the only APAC campaign to be nominated for this global award.”