L&K Saatchi & Saatchi in Mumbai has appointed Kartik Smetacek (left) as their new Executive Creative Director. He was previously with ideas@work, Mumbai.
“Acquiring talent has and will be our focus across offices. Great work can only come from wonderful creative people and I believe Kartik is definitely one of them”, said Charles Victor, National Creative Director, L&K Saatchi & Saatchi. “He has extensive, diverse experience and I love the fact that he’s hungry to take on bigger responsibilities and challenges. Bringing people like Kartik into the system is one of the many steps taken to raise the creative bar here and the results of which will soon be seen.”
Smetacek said: “While my time at ideas@work was rewarding on many fronts, I missed the scale and opportunity that a big agency provides. So when Praveen and Charles offered me Renault, I jumped at the chance to work on a marquee international brand and in a category as buzzing as automobiles.”
“I think the agency is at a point of inflection with a clear mandate to become one of the key Saatchi & Saatchi offices in the region. I’m excited to be part of this journey.”
Through the many years of experience behind him, Kartik has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee, to name a few.