Mobile Wallet player MobiKwik has launched their first integrated brand campaign conceptualized by Bangalore based Happy Creative Services. With an estimated annual media budget of Rs 100cr, this campaign is a key step towards MobiKwik’s growth plan of increasing its user base from 17 million to 100 million and its retailer base from 50,000 to 200,000 over the next 7 months. MobiKwik aims to create India’s largest payments network with 100M digitally paying users on one side and 200,000 retailers on the other side.
The MobiKwik app enables users to do a plethora of transactions – from phone and DTH recharge, utility payments, money transfer, to shopping at over 50,000+ offline & online retailers such as Myntra, Jabong, BookMyShow, MakeMyTrip, Cleartrip, Yatra, Café Coffee Day, PVR, Domino’s, Pizza Hut, JustEat, eBay, ShopClues, Pepperfry, FashionAndYou, to name a few.
The campaign comprises four TV commercials highlighting some of the use cases of the MobiKwik. The TV campaign is being amplified across OOH, Radio & other online platforms… to drive home the brand’s promise of being ‘more than a wallet’.
On the campaign, Saurabh Srivastava, Chief Marketing Officer of MobiKwik said, “With this 360 degree campaign, our goal is to take to the larger audience a product that has been successful for the last 6 years. The team has worked long and hard to bring to the market a lightweight mobile-wallet that works seamlessly to pay bills, recharge, shop, transfer money and more. The first campaigns are always memorable and with our series of 4 ads, we’re hoping to carve out a space for MobiKwik Wallet in the user’s mind.”
Kartik Iyer, Chief Executive Office and Co-Founder of Happy Creative Services shared, “Thanks to technology, user behaviour is being altered on a daily basis. A product like MobiKwik has more than one dimension to it. And to be able to communicate that all under one umbrella was really the challenge. I think we have managed to charmingly communicate the different facets of how MobiKwik delivers on being more than a wallet. May the downloads begin.”
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
Chief Operating Officer: Siddhartha Roy
Creative Director: Naren Kaushik
Art Director: Arun NK
Copywriters: Deepak Manohar and Shahid Mekhri
Group Account Director: Ameya Lokhande
Sr. Account Manager: Shruti Patkar
Production House: Nirvana Films
Director: Kishore Iyyar
Executive Producer: Manjeet Bawa