37 entries from Asia move through to metal round in Cannes Lions Media: BBDO Group leads with 7
Overall Asia has picked up 37 shortlists in the Cannes Lions Media category, with China leading the way with 8.
TBWA/Being Shanghai scored two shortlists for “Search for Free WiFi for Missing Children” for Baobeihuijia. Whilst TBWA/Shanghai/Carat, Isobar Shanghai, Mindshare Shanghai, Ogilvy Beijing, BBDO Shanghai and Y&R Shanghai all have one entry through to the finalist stage.
India followed with 7 shortlists with the BBDO Group picking up 5. Four of these shortlists were for Proctor & Gamble, 2 for their “Share the Load” campaign, and one each for Gillette and Whisper Sanitary. DDB Mudra Mumbai and Ogilvy & Mather Gurgaon also have one shortlist each.
Singapore has a total of 4 shortlists, with one each for DDB Group, PHD, Ogilvy & Mather and Grey Group (for the Visual Dictionary mobile app).
Hong Kong has 3 shortlists as do Japan, South Korea and Thailand.
The Philippines has 2 entries moving forward, one each going to Leo Burnett Group and TBWA/Santiago Mangada Puno. Sri Lanka and Indonesia have two shortlist each.
VIEW THE MEDIA SHORTLIST: Media Shortlist-2.xls