LEO Digital Network in China lures Jimmy Lam to the Chief Creative Officer role and launches “+A” creative hot-shop platform in China

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Jimmy Lam.jpgLEO Digital Network has appointed ex Chief Creative Officer of DDB Group North China, Jimmy Lam, as its Chief Creative Officer.

Lam (on right), one of the most recognized creative people in Greater China, has nearly 40 years’ experience in advertising industry. He was the first Hong Kong native CEO at Lintas, the Chairman of D’Arcy Greater China managing all five offices, and Regional Executive Creative Director at Dentsu Asia. His joining is a great addition to the core creative management team of LEO Digital Network, bringing a more comprehensive structure and more integrated collaboration. This appointment will also effectively enhance the creative competence of LEO, a key element for its “one-stop digital-driven integrated marketing communications” solutions.

At the same time LEO Digital Network has officially launched “+A” creative hot-shop platform, which is designed to be an incubator for creative talents, with the first creative hot- shop “Jimmy + Amber” inaugurating at the same time. “+A” is designed to encourage internal entrepreneurship, while in the mean time attracting external talents with ideas, execution power and visions to join. They will be encouraged to form their own team, own decisions and own businesses. “+A” model is certainly not only a platform for creative hot-shops, but also an incubator and accelerator for creative start-ups.

Lam has been known for his multiple identifies, he is one of the four founders of “LongXi International Chinese Creative Awards”, the Chief Editor of “LongYin Review” and the President of ADFEST (Asia Pacific Advertising Festival).  

Amber Liu (刘阳), Vice President of LEO Digital Network, said, “Jimmy has always been enthusiastic and visionary about the advertising industry and has nurtured and educated a whole generation of Chinese advertising creatives. Earning a rare combination of both international perspective and extensive experiences with local clients, Jimmy plays a pivotal role in the whole Asia-Pacific region. Step by step, LEO is moving towards its closed-loop digital marketing blueprint, and proactively integrating to maximize the synergies. We will work closely to integrate high-quality resources and actively develop the Asia-Pacific market. “

He added, “The changing digital marketing trend requires agencies to establish new ways of communications among consumers, brands and business partners. Jimmy Lam is my mentor and good friend, and I am honored to establish the first creative hot-shop ‘Jimmy+Amber’ with him under ‘+A’ model. We are exploring a new business model, hoping to bring some positive inspirations to the advertising practices in Chinese region. We look forward to seeing more high-quality talents joining this fun industry and that this new model can inspire everyone’s creative power and bring onboard world-class creative works among the whole Chinese population and even the Asia-Pacific region. “

President of LEO Digital Network, Dalton Zheng (郑晓东) said, “LEO took a first step and introduced the ‘incubator’ concept in the Internet era to advertising and marketing world, in the hope of creating a leading platform for the talents to start and realize their own projects within the industry while continuing to grow itself into a high-level digital marketing communications group at the same time. ‘+A’ model has already set off with a good start, welcoming Jimmy Lam, the top creative in the Chinese world, to join LEO and continue with his dreams, being a creative and entrepreneur himself. “

Speaking about joining LEO and the establishment of  We are to be partner with companies, brands and products beating the competition, creating new proposition and outperforming the market, with its disruptive creative ideas integrated with innovative technologies.  I believe that ‘Jimmy+Amber’ will command both respect and fear from our peer communications companies.  ‘Jimmy+Amber’ will be a partner to our clients who love us for our out of the box business solutions but may also hate us for being candid.”