COTY Asia has appointed independent boutique agency The Media Shop as its media agency for its integrated marketing efforts in Singapore. The agency will be tasked with the strategic planning and buying duties for its line of consumer fragrance, colour and skin and body care.
Jacques Philippe Izon Reyes, Marketing Manager of COTY Asia said, “We’re very excited to appoint The Media Shop as our media agency partner in Singapore. Led by Jessica, The Media Shop team impressed us with their expertise in media strategy and buying, as well as with their agility and flexibility in execution. They are exactly the kind of agency partner we need to achieve even stronger growth in Singapore’s dexterous and unique business landscape.
“Following the appointment, Jessica Toh, Regional Business Director of TMS said, “We’re delighted with this opportunity to work with COTY Asia, an innovative company that has built a unique portfolio of beauty brands. Our team with the right mix of experience and passion will deliver effective work to propel COTY’s brands to another level.”