Nissan technology disrupts daily objects with the launch of Nissan’s intelligent parking chair in a campaign via TBWA\Hakuhodo Japan
TBWA\Hakuhodo Japan recently supported Nissan to launch the ‘Intelligent Parking Chair’, using expertise inspired by its Intelligent Parking Assist Technology that allows drivers to effortlessly park vehicles using automatic steering.
With Nissan’s corporate vision of ‘enriching people’s lives through technology’, the team worked with TBWA\Hakuhodo to hack into some daily objects that could be disrupted using Nissan technology.
The ‘Intelligent Parking Chair’ is an office chair that can automatically reset to its original position to keep offices tidy. It is fitted with a 360 degree motorised roller system, and uses four ceiling cameras to generate a ‘bird’s-eye view’, in order to wirelessly transmit the chair’s position and route to destination.
The light-hearted concept moves away from targeting car enthusiasts, and instead focuses on day-to-day drivers, who may find Nissan’s Intelligent Parking Assist Technology more beneficial.
The innovative chair not only demonstrates the latest technology adopted by Nissan vehicles, but also frees Japanese office workers from the tedious task of rearranging office chairs, and gives the world an insight into Japan’s unique obsession for tidiness. With this technology, you’ll never leave the meeting room messy again!
Creative Director: Takahiro Hosoda
Art Director: Takaya Masuda
Copywriter: Tetsuya Umeda
Interactive Planner: Kazuaki Kuribayashi
PR Planner：Hideyuki Kobayashi
Agency Producers: Hirotaka Fukatsu, Kaoru Otani
Interactive Producers: Kazuoki Uedo, Shogo Ushiyama
Account Directors: Yoshiki Okayasu, Akihiro Okamoto
Account Supervisor: Takuma Fujii
Account Executives: Kentaro Ito, Mari Nakasu
Production Company: TYO Inc.
Production Company Head Producer: Hideaki Hamatani
Producer: Kenichi Shimada
Directors: Masato Goto, Jyunichi Inoue [Making Movie]
Cameraman: Syuhei Onaga
Production Managers: Ayako Ogawa, Daisuke Murayama
Interactive Production Company: BIRDMAN
Interactive Company Head/Creative Director: Roy Ryo Tsukiji
Technical Director: Takeru Kobayashi
Device Engineer: Yohei Kajiwara
Device Engineer: Takumi Saito
Director: Takuro Ito
Project Manager: Akane Inada
PR Agency: KARTZ Media Works