Isobar launches in Vietnam to serve the digital and e-commerce market led by MD Denise Thi
Isobar has launched an office in Vietnam following the acquisition of Emerald in March last year by Dentsu Aegis Network.
Denise Thi, Emerald’s founder and current Managing Director (pictured left) will continue to serve as Managing Director of Isobar Vietnam. The 80-strong team at Emerald in Ho Chi Minh City and Nha Trang will now be a part of Isobar’s global, borderless agency with a footprint of 4,500 staff in over 70 locations across 45 markets.
This development will enable the Vietnam team to fully tap in to Isobar’s global network and capabilities as well as Brand Commerce expertise, and to better serve the fast-growing Vietnamese digital and e-commerce sector. Isobar Vietnam will not only strengthen the Southeast Asian operations of Isobar but also build on the successes that Isobar has had in Asia Pacific, which currently accounts for nearly half of Isobar’s global staff headcount.
Sven Huberts, Managing Director of Isobar Asia Pacific, said, “Vietnam is a market full of possibilities, with a young e-commerce sector that is set to grow very rapidly over the next three years as it’s being supported by strong fundamentals. This is why we are excited to be able to strengthen our presence here and capitalise on this trend with the official launch of Isobar Vietnam. Denise and her team have continuously demonstrated creativity and innovation in their approach to solving complex business challenges for clients, and the team is well placed to help brands navigate the changing digital landscape to truly deliver Ideas Without Limits.”
Denise Thi, Managing Director of Isobar Vietnam, said, “More and more, clients are searching for effective ways to interact with their consumers and they are keen to build higher brand awareness, consideration and loyalty using digital platforms including mobile, CRM, e-commerce, etc. We are constantly innovating and scaling up on capabilities and design thinking to help brands capture consumers’ hearts and minds, and ultimately, to drive real business results.”
Toshinori Aoki, Country CEO of Dentsu Aegis Network Vietnam, added, “As a digital agency in the digital economy, Isobar attracts the most attention, both from clients and peers. With the presence of Isobar Vietnam in the network, I am confident that Dentsu Aegis Network Vietnam will be able to offer the most innovative talent and services to our clients.”