Liberty Insurance has appointed independent agency The Media Shop (TMS) as its media agency for its integrated marketing efforts in Singapore following a competitive pitch. The agency will be overlooking strategic planning and buying duties for the insurance giant.
Teo Ser Foong, Vice-President, Marketing & Analytics of Liberty Insurance (pictured) commented, “TMS impressed us with their proven track record to conceive innovative and impactful campaigns for their clients across various industries. Through this partnership, we seek to help our customers remove complexity and confusion that is usually associated with insurance, and to enable Singaporeans to embrace the simple joys in life.”
“We’re delighted to partner with Liberty Insurance to conceptualise an integrated campaign that leverages on the power of multiple platforms, especially digital media that will allow the insurer to effectively reach, engage and influence consumers,” said Jessica Toh, Regional Business Director of TMS.