Campaign Brief Asia can reveal Andy Greenaway is to join Dentsu Singapore as executive creative director. Greenaway left his Singapore-based regional executive creative director role at Sapient Nitro Asia Pacific around four weeks ago.
At Dentsu Singapore Greenaway will be responsible for the creative output of the agency and will report to Ted Lim, Chief Creative Officer, Dentsu Network / Asia. Greenaway told Campaign Brief Asia earlier this week that he was very much looking forward to being the creative leader of a single agency again, given that his past two positions, at Sapient Nitro and Saatchi & Saatchi, have been regional creative director duties.
Greenaway left Saatchi & Saatchi in December 2012 after 8 years with the network and signed on with Sapient Nitro three and a half years ago in January 2013.
Greenaway’s exit from Sapient Nitro is not unexpected, given that he has been a long-time critic of the Publicis Network culture. Publicis Groupe acquired the global Sapient Nitro network in February 2015 for $3.7 billion.
The official announcement on Greenaway’s Dentsu appointment is expected next week.