Bronze Lions to Grey Singapore, JWT Bangkok, Ogilvy Bangkok, TBWA Hakuhodo Tokyo + Leo Burnett India in Promo & Activation category
The Cannes Lions Promo & Activation category has seen 5 Bronze Lions handed out to Asia. The awards presentation, which concluded just minutes ago, saw a total of 107 Lions awarded in Promo & Activation from a total of 3,458 entries. 21 Gold Lions were awarded.
The Grand Prix went to REI “#OptOutside” created by Venables Bell & Partners, San Francisco.
Jury President, Rob Reilly, Global Creative Chairman of McCann Worldgroup, called it the bravest idea of the decade. “It’s about a brand living its authentic truth. A brand that places more value in its customers than short term profit and operates with conviction,” he said. “It didn’t impact culture, but exploded it.”
Bronze Lion winners from Asia were:
Grey Group Singapore for Migrant Offshore Aid Station (MOAS) for the “I Sea App”.
J Walter Thompson Bangkok for the Thai Association of the Blind/Samsung for “Touchable Ink”.
Ogilvy & Mather Bangkok for PETA Asia “Behind the Leather”.
TBWA Hakuhodo Tokyo for Nissan “Intelligent Parking Chair”.
Leo Burnett Mumbai for Bajaj for “Bajaj V”.
VIEW THE PROMO & ACTIVATION WINNERS LIST: Promo and Activation Winners.xls
Grey Singapore’s Bronze win has come under investigation over the past 24 hours with media reports that Apple iTunes has pulled the app from it’s store.
The Gawker reported that the app was a fake this morning and Apple has pulled it. Mashable, who were a media outlet to first cover the launch of the app, also reported that Apple has pulled the app. Grey has posted an statement on their website saying that the app is in “testing mode”.
Criticism was first raised a day ago at the prodding of @SwiftOnSecurity, who tested the app. She tweeted about Grey’s Lion win this morning.
Dear Cannes, You realize that the “I Sea” app you gave an award to doesn’t actually do anything, right? It’s a fake. See http://gawker.com/apple-pulls-ad-agencys-fake-refugee-boat-spotting-app-t-1782285609 and http://www.dailydot.com/politics/i-sea-app-refugees-media-coverage/
Whoops – looks like Grey Singapore will have to hand their back. The entry video is a lie. http://gawker.com/apple-pulls-ad-agencys-fake-refugee-boat-spotting-app-t-1782285609
Erm. Wtf? http://gu.com/p/4m9gc?CMP=Share_iOSApp_Other
Shame on you Cannes Lions, Campaign and Grey.
What does this say about the panel of judges who could not see the flaw in the work and what more to find it deserving of an award or even a shortlist? How credible or savvy are they when it comes to judging these categories anyway? Seems as though the app got called out from external sources and not within Cannes. Weren’t there any technologists within the panel from the many categories the app got shortlisted for?
There’s a bigger problem than just advertising agencies producing scams.
“”Fool me once, shame on you. Fool me twice, shame on me. Fool me three times, let’s face it, you’re a jerk and I’m stupid.” @yoyoha”