Dentsu Aegis Network has acquired WIS Performance Media Inc. (WIS), a leading digital search and performance agency in Taiwan. WIS will become part of Dentsu Aegis Network’s performance agency iProspect in Taiwan and will jointly be known as iProspect WIS. The acquisition of WIS will double iProspect’s scale in the market and further strengthen the network’s foothold as the largest international media, digital and creative communications group in Taiwan.
Joining the iProspect WIS leadership team is Simon Wu (pictured above centre), Founder and General Manager of WIS, who will be responsible for client development and overall business strategy and planning. Wu will report to Carrie Tsai, iProspect Managing Director.
Nick Waters, CEO Dentsu Aegis Network Asia Pacific, said, “The combination of WIS and iProspect creates a clear market leader in search and performance media in Taiwan. Adding to our leading positions in media, digital marketing, and advertising, all under one cohesive management structure, we are able to offer clients in Taiwan best in class integrated services to deliver the right brand communication solutions. We aim to continue building from this strong position.”
Ruth Stubbs, iProspect Regional CEO Asia Pacific (pictured above right), added, “The prospect of integrating a business with the local reputation and capability of WIS under a single unit is an exciting opportunity. With WIS coming on board, we can further cement the iProspect vision of becoming the world’s most influential digital performance agency, while maintaining global consistency without compromising local knowledge, adaptability and innovativeness – exactly what we need to stay ahead of the competition.
Wu said, “For the past decade, WIS has grown to become a company with a solid foundation and reputation in Taiwan and we want to take it to the global stage. The opportunity for WIS to join forces with iProspect Taiwan came at the perfect time and we are very excited to be part of a global network that has the resources, advanced tools and latest industry best practices to scale our operations internationally.”