Isobar India and Newsfeed SmartApps launch unique facebook activation for Reebok’s ZPump

Isobar has partnered with Newsfeed SmartApps’ patent-pending technology to launch a unique and engaging experience for Reebok India’s Facebook audience. Reebok recently launched their ZPump Fusion shoes with Pump Technology giving runners a shoe fit that’s unique to them.

As a part of the 360-degree digital strategy, Isobar worked with Newsfeed SmartApps to create a rich media interactive experience in the Facebook newsfeed.

Given the capabilities of newsfeed smartapps technology, Isobar conceptualized a “running game” playable directly within Facebook’s newsfeed. Users enter the app, select a gender and run in 3 environments – City Run, Wild Sprint & Moonlight Rush – with Reebok ZPump Fusion shoes and jump over barricades to reach the finish line.

Gopa Kumar, Vice President of Isobar India, said, “It’s our endeavor to find innovative platforms for our clients to engage with audiences in unique ways. Newsfeed SmartApps has given us an exciting avenue to interact with the audience on a platform they love i.e. Facebook. We look forward to exploring and creating more of such experiences for our clients.”

Reebok India’s marketing team was instrumental in providing key inputs to make user experience better and game flow more optimized. Given that team Reebok knows their audience the best, they helped calibrate and improve many aspects of the Newsfeed App resulting in higher engagement and eventually greater brand recall. There’s already been amazing engagement on the newsfeed app (96,000 likes and counting) with many users trying their luck repeatedly in this immersive experience.

Silvia Tallon, Sr. Marketing Director of Reebok India, said, “ZPump Fusion has been our hero shoe and we have just upped the game by launching ZPump Fusion 2.5. To bring the shoe closer to our consumers, we launched this game and are giving them a chance to win this flagship shoe. We are pleased to have partnered with Isobar and Newsfeed SmartApps to provide a one-of-its-kind interactive experience to the FitGen.”

Launched in early 2015, Newsfeed SmartApps patent pending technology has been deployed by over 150 brands and agencies in Dubai, US and South East Asia.

Head of Business for Newsfeed SmartApps, Mohammad Faiyaz Ali, shared, “We’re thrilled to work with Isobar and Reebok for this fun Newsfeed SmartApp game. Having executed many successful campaigns abroad, we were keen to work with top brands and agencies in India to utilize this technology. We couldn’t have found a better fit and the audience love the engaging game as well.”