webe livestream helps with the difficult questions over the Chinese New Year festive season
In celebration of Chinese New Year (“CNY”), webe is streaming adigital feed of a live rooster on their Facebook page. Onscreen, the “Rooster of Destiny” will be helping viewers decide some of the common choices they will face this festive season. The fun video stream marks the peak of webe’s ongoing CNY campaigns which include the #syiokkawkaw as well as #matefor9 promotion.
webe, TM Group’s Digital Mobility Services Provider and Centre of Excellence in mobility, cheerfully invites everyone to tune in from 27 Jan – 30 Jan, and watch the bird in his specially designed rooster house. Split into two halves – one yellow, the other red – each half of the house depicts the answer to a typical CNY choice.
Wherever the Rooster of Destiny is standing when the viewer tunes in, is the guidance they must follow to achieve happiness and prosperity in the New Year. The rooster will be ‘talking’ with fans throughout the period as well, courtesy of Grey Group Malaysia who have designed and built a chatbot, or ‘chickbot’ to help respond to questions.
Chief Marketing Officer of webe, Lai Shu Wei said: “By leveraging on the current popularity of streaming video on social media, we aim to engage with consumers and directly complement interest in our on-going #syiokkawkaw campaign. Alongside the #matefor9 promotion, activation initiatives like these are a testament to our continued commitment to evolving our offerings towards better serving our customers as well as ensuring a memorable user experience.”
Executive Creative Director of Grey Group Malaysia, Graham Drew said: “We wanted to come up with something uniquely fun and digital that while entertaining, is synonymous with webe’s commitment to continuously keep engaging with individuals, groups, and communities. This initiative further highlights a creative way to use never-ending data, which we hope will inspire webe users to fully explore ‘data liberation’ and how it can empower all that they do.”
Credits
Executive Creative Director: Graham Drew
Group Head: Heng Thang Wei
Senior Copywriter: Michelle Chong
Senior Copywriter: Lee Weng Onn
Art Director: Ian Lai
Senior Designer: Terces Pok
General Manager: Jo Yau
Account Director: Ashley Chia
Account Executive: Benson Tan
Senior Social Media Creative: Hely Lopes
Social Media Copywriter: Amanda Nelson
Social Media Designer: Faizan Mazlan
Social Media/Community Manager: Ryan Buaron
Film Production: Ismed Mohamaed
PR & Corp Comms Grey Group APAC: Huma Qureshi, Cedric Wceke
Webe Team:
Chief Marketing Officer: Lai Shu Wei
Head of Brand & Communication: Janet Leow
Head of Marketing: Alvin Phey
Social PR Senior Manager: Hilda Juliana Shamsul Bahri
Marketing Principal: Timothy Chong