AdFest’s 20th Anniversary: A recap of all the best of film awards since the first AdFest in 1998


Soken DVD_Kill Bill.jpgCounterpain.jpgTo celebrate the upcoming 20th Anniversary of AdFest, Asia’s most important creative awards festival, Campaign Brief Asia takes a look at all the best of year winners from the Film Lotus category each year of the festival so far.

In total there has been 17 Grande Lotus awards handed out in Film over the past 19 years of AdFest. Traditionally, these have been the most important award of each year and is awarded by the Film jury each year.

Twice, in 2008 and 2015, no overall best of film gong was awarded.

From the total of 17 AdFest best of show awards 10 of these awards have been won by Japanese agencies with Japan’s powerhouse agency Dentsu winning the Grande Lotus five times, including four years consecutively from 1999 to 2002.

Thailand agencies have won the top award five times with the only multiple winner being JEH United Bangkok with two. Singapore and Australia has won the best of film at AdFest once each.

A recap of all the AdFest Grande Lotus Film winners is below. What’s your favourite?


Counterpain Balm    

Ogilvy & Mather Bangkok

WOWOW Birdman.jpg1999   

The Birdman   


Dentsu Inc. Tokyo

WOWOW running woman.jpg2000   


Dentsu Inc. Tokyo

Bun-en_Smoking defector.jpg2001   

Ben-en System   

Dentsu Inc. Tokyo

Imagination whale.jpg2002   

Japan Ad Council   

Dentsu Inc. Tokyo

Spy Wine Cooler.jpg2003   


Saatchi & Saatchi Bangkok

Soken DVD_Kill Bill.jpg2004   

Kill Bill Kill Bill   

Soken DVD   

Euro RSCG Flagship Bangkok

Husky Girls.jpg2005   

Husky Girls   

Ajinomoto Stadium   

Dentsu Inc. Tokyo

The Love Story.jpg2006   

Smooth E Baby Face Foam   

JEH United Bangkok

Toyota Humanity.jpg2007   


Toyota Cars   

Hakuhodo Inc. Tokyo


No Grande Awarded

Lala comics.jpg2009   

Lala Reports   

LaLa Girls Comic Magazine

ADK Tokyo



Ministry of Community Development, Youth And Sports   

Leo Burnett/Arc Worldwide Singapore

Sorry Thailand.jpg2011   

The Positive Network   

JEH United Bangkok


Zeniya Honten Corporation Commercial: Samurai/Gentleman/Madame/Rocker

Zeniya Honten Corporation

T&E Inc Fukuoka

Dumb ways to die.jpg2013   

Metro Trains   

McCann Melbourne

Cup Noodle.jpg2014   

Cup Noodle   

Tohokushinsha Film Corporation    Tokyo


No Grande Awarded

Firefly Man.jpg2016   

Firefly Man   


Nitto Tokyo