A single Walmart receipt leads to one-minute films from top directors Antoine Fuqua, Marc Forster, Seth Rogen and Evan Goldberg


Bananas Town.jpgInteresting new campaign from Saatchi & Saatchi New York.

During the 89th Academy Awards, Walmart premiered three films made by Hollywood directors Antoine Fuqua, Marc Forster (Tool of North America) and filmmaking partners Seth Rogen & Evan Goldberg.

Walmart and creative agency Saatchi & Saatchi New York challenged these directors to each make a one-minute film based on the six items of a single Walmart receipt (bananas, paper towels, batteries, scooter, wrapping paper and video baby monitor). In its first-ever sponsorship of the awards, Walmart wanted to celebrate creativity and storytelling, and encouraged the directors to bring their different styles and individual voices to their stories. In short, Walmart wanted to create a campaign suitable for the Oscar stage.