Ogilvy Philippines braves floods to take KFC to a place where no fried chicken as gone before


KFCamphibious 1.jpgKFC in The Philippines has braved the flood waters for a special birthday surprise.

This Ogilvy Philippines concept sees KFC travel to the “Venice of the Philippines” in Artex Malabon, where floodwaters have not receded in decades. 

The environment has prevented lifelong resident, Nanay Cora, from celebrating her birthday in over 60 years because it is difficult and costly to leave the compound. While she manages to go through her day-to-day life with a smile, KFC thought she deserved much more on her special day.


Creative Director – Donna Dimayuga

Associate Creative Director – Paulo Villones

Senior Copywriter – Liana Barcia

Copywriter – Wacky Torres

Art Director – James Mendoza

In-House Videographer – Jake Morales

Account Management – Soames Hines, Caloy Sambrano, Emma Manalac, Carmela Bangsal, MJ Ramos, Jan Baybay, Gabby Dario

Clients – Chacha Juinio, Ajay Pahwa, Rina Faustino, Val Ngo

Production House – Abracadabra

Director – Jessel Monteverde

Producers – Nino Macavinta & Dhang Santiago

Exec. Producers – Eileen Remoroza & Lace Lacap

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