In the Cannes Lions Festival of Creativity Media category Havas Singapore has won two Silver Lions for Netflix’s “You Know the Queen. Now Meet Elizabeth”. OMD Singapore has also won a Silver statue for McDonald’s “Restaurant Capacity Based advertising for McDelivery”.
Two Bronze Lions go to Ifeng.com China for Suning’s “The Tape Pledge” and one each to Dentsu Toyko for Procter & Gamble’s “Mr Sniff”, McCann Worldgroup India’s “PayTM Sweet Change” and “The Afghan Immunity Charm” and Y&R The Philippines Chevron’s “Liter Lottery”.
VIEW ALL THE CANNES LIONS MEDIA WINNERS:Media Winners.xlsx
The Media Lions celebrate the context of creativity, enhanced and amplified by a game-changing channel strategy. From 2949 entries, 95 Lions were awarded – 9 Gold, 28 Silver and 57 Bronze – and ‘Innovating Saving’ by R/GA, New York for jet.com took the Grand Prix.
President Mike Cooper, Worldwide Chief Executive Officer, PHD, led the jury who chose the work by a then start-up retailer for its highly sustainable communication strategy. Driven by price and consumer data, it utilised social media and search insight to produce the commercial results of big brands.
Sir Lucian Grainge, Chairman & Chief Executive Officer of Universal Music Group (UMG), was honoured as this year’s Cannes Lions Media Person of the Year. The award recognises an individual who has shaped the future of creative communications and stands as an influential figure in today’s media landscape.
Media Network of the Year was also announced: 1st place went to OMD Worldwide; 2nd place to Mediacom; and 3rd to Starcom.