Dentsu Jayme Syfu/DIGIT Manila’s new spot showcases world-renowned dancers challenging Jollibee mascots in a dance showdown
No one lights up a room faster than the Jollibee mascot. People of all ages go wild when they see him, especially so when he starts to dance.
In the latest #Jolli DanceShowdown installment, Jollibee – together with his squad composed of Hetty, Popo, Yum and Twirlie – figured in an epic dance battle against UPeepz, the reigning 2016 World Hip Hop Dance Championship title holders from the Philippines. After performing with some of the Philippines’ best dance talents in the past: first with street dance group G-Force and, more recently, with “Mr. Pure Energy” Gary Valenciano, this latest addition elevated the mascots’ dance credentials further.
The said monumental showdown that has already gained over 3.8 million views and over 58,000 shares in less than 48 hours since posting on Facebook and YouTube, all started with an intriguing exchange of tweets between Jollibee and UPeepz over the weekend.
The challenge: Jollibee, known to challenge many a dance sensation, joined the conversation with a tweet, “Hmm… what’s up, @UPeepzOfficial? Heard you are going old school? Are you UP for a challenge?”
UPeepz, a multi-awarded mega dance crew from the Philippines with titles that include Hip Hop International Philippines, World Supremacy Battlegrounds Championship, and the World Hip Hop Dance Championship, known as the “Olympics of Hip Hop Dance” tucked under its belt, accepted the challenge of Jollibee to a dance battle.
It was the first time ever for Jollibee and Friends to engage in a friendly battle with the UPeepz crew to the tune of 80s hit “It’s Tricky”. The two groups took turns responding with epic dance moves and routines bringing to the public various street dance styles like urban choreography popping, locking, B-boying, waacking, stepping, botting, voguing, to name a few.
“We are very proud how our mascots have performed in this showdown and blown away by the immense talent that UPeepz has. We are happy that this video was able to help showcase their world-class talents,” remarked Francis Flores, Jollibee Global Brand CMO, on the outcome of the showdown.
“This spot simply shows the Filipinos’ love for dance from real-world champions to the beloved Jollibee mascots”, adds Alex Syfu Dentsu Jayme Syfu Chief Client Director and Managing Partner.
The epic dance showdown between Jollibee and Friends and UPeepzhas already earned several reaction videos from YouTubers in North America and Africa.