Grey Group takes Weber grilling to new heights for high-rise and land-scarce Singaporeans
September 4 2017, 10:33 am | | 3 Comments
Grey Group Singapore is heating things up with an new campaign for Weber-Stephen Products – the world’s premier manufacturer of charcoal, gas, electric grills, and grilling accessories.
The first wave of #SkyGrillers debuts the Weber Q series of gas grills, with a special focus on balcony grilling in high-rise and land-scarce Singapore. Celebrating the bonds forged by family and friends coming together, the spot is an ode to lovers of the grill who understand that grill culture is more than just about the food.
3 Comments
The whole ‘ode to grillers’ falls flat as a soufflé.
where do they buy those 25,000 views….come on, be honest now.
Nice insight and nicely contextualised in the Singaporean way of living.
Good stuff.
@optional
Really? Is grilling on high rise balconies a thing in Singapore? I ask that genuinely not knowing the answer, but I would be surprised if this would get through Singapore’s strict health and safety regulations.
For me the insight is off. Grilling in, for example, East Coast Park, would have felt more ‘contextualised’.