The Story Lab appoints Donovan Castillo-Mohlman as Asia Pacific President
The Story Lab, Dentsu Aegis Network’s entertainment content arm, has appointed Donovan Castillo-Mohlman to President of The Story Lab Asia Pacific. He succeeds Shuntaro Tanaka, who will step down as President and move to Dentsu Inc. in Japan after successfully launching the business across the region.
Castillo-Mohlman (pictured right) will be responsible for leading The Story Lab brand across Asia Pacific, driving initiatives in content investment, development, distribution and marketing, collaborating closely with producers, media owners and brands in the region. He will also focus on cross-market collaboration and expanding The Story Lab’s regional footprint.
A seasoned executive with over 18 years’ global entertainment and management experience in the content industry, Castillo-Mohlman has worked across North America, Europe and the Middle East, with more than 10 years in Asia Pacific. His international experience includes content acquisition, commissioning original productions, content consumption data analytics, content development strategy, managing global distribution rights, channel branding, and creative development.
Sunil Yadav, President Amplifi Asia Pacific (pictured left), said, “Strengthening the content capability is a key focus for our group and Donovan is a great asset to lead The Story Lab in Asia Pacific. With his vast experience in content acquisition and original productions across Digital, VOD, and broadcast platforms, he is best-placed to accelerate the growth of The Story Lab as a unique proposition for our clients and distribution partners.”
Castillo-Mohlmann said, “Dentsu Aegis Network’s unique operating model is a key driver for me to join this group. With tablets and mobile driving even shorter screen dwell-time, it has become more important for distribution channels to have engaging content. The Story Lab’s proposition of being a global investor, producer and distributor of premium content, places us at the unique intersection of leveraging data and creativity to deliver content solutions.