NewBase Content’s Taiwan Tourism Bureau campaign takes off in Singapore and Australia
NewBase Content Singapore has been awarded two major multi-platform campaigns in the APAC region by the Taiwan Tourism Bureau. NewBase Content is a bespoke marketing service offered by global media and marketing consultancy NewBase, and will be delivering campaigns for both the Singaporean and Australian markets.
For Australia, the 2018 campaign will continue to build on the “So Different, So Taiwan” concept established by NewBase Content for 2017. It will focus on Taiwan’s natural places and indigenous culture, including its beautiful countryside and stunning islands. Targeting Australian holidaymakers seeking an exciting new vacation destination, the campaign will highlight and promote Taiwan’s many thrilling outdoor activities. NewBase Content will create a year-long integrated marketing campaign featuring content development, PR campaigns, as well as social media management. NewBase Content will also be responsible for media planning and buying across print, out-of-home, radio and online.
For Singapore, NewBase Content has taken a slightly different approach, tweaking its campaign to fit a different audience. The campaign will instead focus on celebrating Taiwan’s popular culture and local cuisine. NewBase Content’s integrated campaign will feature similar channels as the Australian campaign with the addition of market research.
Dr. Trust Lin, Director of the Taiwan Tourism Bureau Singapore Office (Singapore, Australia, New Zealand, India & Middle East) said, “We worked successfully with NewBase Content for our 2017 Australian campaign, delivering double-digit growth. We look forward to working together again and achieving the same high standards both in Australia and in Singapore.”
NewBase’s Managing Director for South East Asia & India, Lee Walsh, commented, “We’re elated to continue our relationship with the Taiwan Tourism Bureau on such an exciting project. Our campaign will draw more tourists to one of Asia’s most exciting and unique destinations, highlighting Taiwan’s incredible natural beauty and exotic cultural attractions.”