Grey Group AMEA wins insurance company Generali account to be handled out of Singapore

Grey Group AMEA has won the major Generali account on a regional scale, following a multi-agency pitch process.

Managed out of Singapore – Grey’s hub in the Asia Pacific region, the branding assignment will currently extend across Indonesia, and Vietnam, with the opportunity to expand into China, Hong Kong, India, Thailand and Malaysia in the future. Headquartered in Trieste, Italy, Generali is among the world’s leading insurers.

The scope of work will see Grey develop a comprehensive communications platform to support Generali’s growth across the region, with all creative output providing local markets with flexibility for subsequent marketing and promotional campaigns.

Neil Gardner, Chief Customer Officer, Generali Group said, “We’re delighted to be working with Grey on this brand assignment for Generali. Their winning pitch idea showed a true understanding of our Italian roots and how this heritage can be used to drive differentiation in the marketplace.”

“As one of Italy’s most iconic and well-respected brands, Generali has a heritage all companies strive for. At Grey, we are committed to delivering the best solutions for our clients and I am personally excited at the prospect of growing their presence across the region”, said Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East, and Africa (pictured above).

“Generali is one of the world’s largest insurance companies and one of Italy’s most iconic service brands. To take the brand and make it meaningful for an audience in South East Asia is a challenge we were excited about right from the word go. We’re thoroughly looking forward to working with Neil and the team around the region”, Andrew Boatman, Vice-President & Group Account Director, Grey Group Singapore commented.