Asia takes home 5 Yellow Pencils and 26 Graphite Pencils at 2018 D&AD Awards
The 56th D&AD Professional Awards Ceremony took place tonight (26 April) in London, where three Black Pencils – the highest accolade in the creative industry – were awarded. Asia scored 5 Yellow Pencils and 26 Graphite Pencils.
2 Yellow Pencils were awarded to Dentsu Japan whilst FCB India, Interbrand Japan and Ogilvy & Mather Japan received 1 Yellow Pencil each.
Overall Japan scored 4 Yellow Pencils and 6 Graphite Pencils, India has I Yellow Pencil and 5 Graphite Pencils, Singapore has 5 Graphite Pencils, Thailand and China both have 2 Graphite Pencils and Pakistan and Vietnam have one Graphite Pencil each.
Yellow Pencil winners from Asia are:
FCB India
The Times of India
Community Experience
Dentsu Tokyo
Shochiku Minami-za
“Eating kabuki with your fingers”
Posters
Interbrand Japan
Matsumotokiyoshi Holdings
“End Embarrassment”
Consumer Packaging Design
Dentsu Tokyo
Hokkoku Shimbun
“Sumo Girls 82 Techniques”
Art Direction for Press Advertising plus Graphite for Photography for Advertising
Ogilvy & Mather Japan
Sagawa Shoyu Inc.
“The Soy Sauce Posters”
Poster Advertising Campaigns
Plus Graphite for Press Advertising Campaigns (National)
Graphite Pencil winners from Asia are:
Change Design Co., Ltd. China
Client Chunjie Liu Art Studio
“For the unforgettable memory woodcuts “
Illustration for Design
Wei Design China
Beijing United Press
“The Sick Bag Song”
Trade Books
Ogilvy & Mather India
M P Tourism Development Corporation
“M P Tourism – Toys”
Use of Music for Film Advertising
McCann Worldgroup India
Paytm
“Sweet Change”
Use of Retail
Cheil Worldwide India
Client Sense International India
“The Good Vibes Project”
Digital Design – Beta
McCann Worldgroup India x 2
Ministry of Public Health, Afghanistan
“The Immunity Charm”
Design/Not for Profit and Use of Direct
HAKUHODO Kettle/HAKUHODO Japan
Yahoo Japan Corporation
“It Was This High”
Use of Outdoor
SIXINC Japan
Double A
“Obsession for Smoothness”
Production Design for Film Advertising
Mori Inc. Japan
Red Bull Music Festival Tokyo
Typography for Advertising
Ogilvy & Mather Japan GK
Eyes, JAPAN Co. Ltd.
“Safety Spokes”
Brand Experience & Environments
DENTSU INC. Japan
EAST JAPAN RAILWAY COMPANY
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”
Illustration for Advertising
DENTSU INC Japan
OLFA Corporation
“The Art of Cutout”
Illustration for Design
BBDO Lahore Pakistan
Reprieve / Foundation For Fundamental Rights
“Not a Bug Splat”
Advertising & Marketing Communications – Not for Profit
DDB Group Singapore
Breast Cancer Foundation
Coming Of Age Press Advertising Campaigns (Local)
Spacedge Design Singapore
Client Eighteen
“Hotel Mono”
Hospitality & Workplace interiors
Ogilvy & Mather Singapore x 2
Alliance Française de Singapour
“Pitching French Films to Hollywood”
Online Video Adverts and Cinema Commercial Campaigns
Kinetic Singapore
Client holycrap.sg
“Rubbish Famzine Issue No.6 An Emojious Odyssey of the Gluttonous Omnivore”
Independent Magazines
McCann Worldgroup Thailand
Verena International Co
“Capture”
Online Video Adverts
GREYnJ United Thailand
KASIKORNBA
NK
“Friendshit”
Direction for Film Advertising
Ogilvy & Mather Vietnam
The Samaritans
Public Service Press Advertising
Host/Havas, Sydney claimed a Black Pencil ~ plus one Yellow Pencil and three Graphite Pencils ~ for its Palau Legacy Project ‘The Palau Pledge’ which requires visitors to Palau to sign a passport pledge to act in an ecologically responsible way on the island.
Saatchi & Saatchi New York took home a Black Pencil for the ‘It’s a Tide Ad’ campaign, which took over the airwaves during this year’s Super Bowl.
McCann New York was awarded a Black Pencil for Fearless Girl, the bronze statue of a defiant young girl facing the iconic ‘Charging Bull’ on Wall Street, commissioned to highlight State Street Global Advisors’ gender diversity index fund.
In total, 721 Pencils were awarded during D&AD Judging 2018. The number of Pencils awarded by level are as follows:
Black Pencil – 3 Pencils
Yellow Pencil – 74 Pencils
Graphite Pencil – 156 Pencils
Wood Pencil – 488 Pencils
Says D&AD CEO Tim Lindsay: “This has been an outstanding year for creativity. We received entries from 50 countries across all continents, attesting to the truly global nature of our programme and the impact of D&AD in stimulating and celebrating talent from around the world.
“Three Black Pencils have been awarded, two of which use creativity as a means to create a better world. But we’ve also seen a marked focus on humour and playfulness. Design and advertising can be used to encourage debate and engender social discourse, but it can and should also entertain. Also, sell stuff. In the current social and economic climate, we need all of the above.”
President’s Award
This year the President’s Award goes to Colleen DeCourcy and Susan Hoffman from Wieden + Kennedy.
D&AD President Steve Vranakis commented: “Every D&AD President gets to choose one of their creative heroes to give the President’s Award to. They’re always giants of our industry, hugely awarded, respected by the whole community, great achievers, groundbreaking creative practitioners and much-loved leaders.
“This year we celebrate the extraordinary achievement in advertising of not one, but two such leaders: Colleen DeCourcy and Susan Hoffman. Together, they co-chief and creative-direct one of the world’s finest creative agencies, Wieden + Kennedy, an agency we all know, love and respect. I am hugely honoured to recognise their achievement and their outstanding contribution to creative excellence.”
Country ranking by number of Pencils won: