Ogilvy is most awarded creative agency in Singapore in the CB Asia Creative Rankings 2018 + Zac Ong Singapore’s #1 most awarded creative
Singapore has a new #1 agency following the release of the 2018 Campaign Brief Asia Creative Rankings today. Over the next 10 days Campaign Brief Asia will be releasing the country by country results of this year’s Creative Rankings, before releasing the complete tables and Asia Rankings as a 50 page downloadable pdf.
The Campaign Brief Asia Creative Rankings were introduced in 1995 to tabulate Asia’s most creative agencies and individual creatives, based on award winning performances over a two year period at the top global and regional award shows.
Make sure you sign up for the Campaign Brief Asia Daily Newsletter so don’t miss any details.
In 2018 it’s a tale of two agencies in the Singapore market.
Ogilvy Singapore is the big mover this year just edging out BBH Singapore as Campaign Brief Asia’s Singapore Creative Agency of the Year. Both agencies have had an outstanding past 2 years at award shows. In 2018 Ogilvy has a total of 1845 Award Ranking points slightly in front of our last year’s Agency of the Year, BBH, on 1800 points. Pictured above are Ogilvy Singapore co-chief creative officers Nicolas Courant and Melvin Lim.
Ogilvy was placed #2 in Singapore last year but strong performances at the past 12 months award shows has seen them increase from 445 points (in 2017) to 1845 points this year. Ogilvy’s strongest performances were at London International Awards (595pts), One Show (270pts) and D&AD (220pts).
In #2 spot BBH Singapore increased by 615 Awards Ranking pints from 1185pts last year to 1800pts this year. Their biggest performance was at AdStars in 2017 where thee Nike “Stadium” campaign scored 410pts.
Coming in at #3 in Singapore is Dentsu, followed by MullenLowe (#4), Kinetic (#5), TBWA (#6), Saatchi & Saatchi (#7), BBDO (#8), Havas Worldwide (#9) and DDB (#10).
Despite losing the #1 position, BBH creatives still fill the top three positions in the Singapore Hottest Creatives Table.
Last year’s equal #1 most award winning creative Zac Ong (pictured left) leads the rankings again this year, 65 points in front of ex BBH colleague Aste Gutierrez (now at TBWA in the US), and 90 points in front of #3 Matteo Catanese (both pictured below left and right).
Ogilvy’s creative department are the big improvers this year with David Stevanov rising 8 places to #4 in Singapore with 1425pts.
Ogilvy creatives fill the next 3 positions – Aritra Dutta is ranked #5; Kevin Wijaya at #6 and Eugene Cheong at #7. All four rise largely on the outstanding awards performance of the Alliance Française De Singapour campaign “Pitching French Films To Hollywood”, which proved to be one of Asia’s top two most awarded campaigns of the year.
Dentsu Singapore’s Guilet James Libby and Trevor Lim are ranked #8 and #9 respectively and another Ogilvy Singapre creative Augustus Sung fills out Singapore’s Top 10 Hottest Creative Table.
Of concern to the health of the Singapore creative community would be the large gap between the country’s top two award-winning agencies – Ogilvy and BBH – and the rest of the network agencies. Previous proven award-winning agencies MullenLowe, Saatchi & Saatchi, Y&R, Grey Group, J Walter Thompson and Kinetic all failed to win a single award over the past 12 months at any of the 11 global and regional award shows.
The results of the 2018 Campaign Brief Asia Creative Rankings are tabulated from creative award wins over a rolling two year period. The shows that are included in these calculations are: Ad Stars 2016 + 2017; Spikes Asia 2016 +2017; AWARD Awards 2017 + 2018; AdFest 2017 + 2018; Campaign Brief’s THE WORK 2017 + 2018; Clio Awards 2016 + 2017; London International Awards 2016 + 2017; New York Festivals 2017 + 2018; One Show 2016 + 2017; D&AD 2017 + 2018; Cannes Lions 2017 + 2018.
VIEW COVERAGE OF THE 2018 CHINA CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 HONG KONG CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 PHILIPPINES CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 INDONESIAN CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 THAILAND CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 INDIA CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 MALAYSIAN CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 TAIWAN CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 KOREAN CREATIVE RANKINGS HERE
Don’t miss any coverage of Campaign Brief Asia’s 2018 Creative Rankings. Sign up for the free Campaign Brief Asia daily email newsletter. It takes just 30 seconds. CLICK HERE.