Female athletes star in Nike’s new global campaign ‘Rallying Cry’ via W+K, Portland

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Screen Shot 2018-09-12 at 8.38.26 am.jpgNike has today launched a new global campaign, “Rallying Cry” via Wieden+Kennedy Portland, testifying to the power of female determination, and showing how today’s women break down barriers through sport.

A rally cry is more than a yell. It’s a visceral response to a mental reaction – frustration, elation and every emotion in between. In sports, a rally cry can turn the tide of a game, and in the process, change the trajectory of a life.

Featuring a number of inspiring women around the world the campaign captures how these athletes are leading a new charge in sport through their talent and tenacity, united by the rally cry to forge ahead.

Screen Shot 2018-09-12 at 8.38.42 am.jpgIt is the latest Nike 2018 Just Do It campaign, and continues Nike’s support of women and girls globally, through the lens of sport. From pioneering the first women’s marathon at the 1984 Games through to grassroots efforts around the world to get kids active, Nike recognises the barrier to sport that girls uniquely face. Through the power of sport, women are moving their cities and cultures forward in a way that cannot be ignored, inspiring even more women to find their strength and inner confidence through sport.

The campaign will run across all Asian-Pacific and Latin American countries.