Nike China and R/GA Shanghai’s campaign sees four real-life child athletes ask for independence
September 12 2018, 10:27 am | | 1 Comment
Most parents are overprotective by default. They’ll do anything in their power to defend their little ones. But there comes a time when they have to (figuratively) cut the umbilical cord and let their kids act independently, even if that means they will hurt themselves (although unintentionally). In a bid to stop parents from treating their children like babies, Nike China and R/GA Shanghai developed a campaign which sees four real-life child athletes such as a runner, boxer, footballer, and basketballer, all aged between 10 and 13 years old, ask for independence.
Don’t miss the best of Asia’s creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
1 Comment
Feels so forced. Oh come on advertising where’s your truth and dignity to not pollute our society and the young ones?