Hakuhodo takes out Campaign Brief Asia’s Indonesian Creative Agency of the Year for third successive year: Chow Kok Keong ranked #1 in the Hottest Creatives Creative Rankings
The Indonesian industry is showing signs of a healthy creative resurgence going on the trends that are evolving out of the results of the 2018 Campaign Brief Asia Creative Rankings.
Whereas the creative achievements of the Jakarta industry used to come from the industry’s global multinationals, today it is very much the Japanese-headquartered networks that are delivering the creative highlights in the market.
This year’s 2018 Campaign Brief Asia Indonesian Creative Rankings are again dominated by Hakuhodo, who for the third year in a row are named Campaign Brief Asia’s Indonesian Creative Agency of the Year.
Hakuhodo Indonesia is a clear #1 in the market with an impressive 720 Creative Ranking Points. The agency scored 320 points in these 2018 Rankings, to go along with their 400 point haul in the 2017 Creative Rankings.
Over the past 12 months Hakuhodo picked up awards across D&AD, AdFest, AdStars, Spikes and Campaign Brief’s The Work.
Hakuhodo leads the Indonesian Creative Rankings from Dentsu Indonesia, who jump up to #2 position on 170 Creative Ranking Points. Dentsu were un ranked in 2017 and their 170pt total comes from success at AdFest and Campaign Brief’s The Work over the past 12 months.
Dropping one place to #3 with 100 Creative Ranking Points is Leo Burnett, who, unfortunately, failed to score any ranking points over the past 12 months.
At #4 with 75 Creative Ranking Points is Iris Worldwide. MullenLowe comes in at #5 with 45 Creative Ranking Points, just in front of the #6th ranked Bates CHI & Partners with 40 points.
In the Indonesian Hottest Creatives ranking Hakuhodo Indonesia’s executive creative director Chow Kok Keong (pictured above) is the #1 ranked creative in the market for the second successive year.
Kok Keong has an impressive total of 675 Creative Ranking Points. He leads the ranking from two fellow Hakuhodo creatives – Joshua Prakasa (pictured left) and Nikholas Alviyanto (pictured on left, below).
Prakasa retains his overall 2017 #2 position in Indonesia this year with 330 points and Alviyanto moves up to #3 with 250 points after being unranked in last year’s Creative Rankings.
Dentsu Indonesia ECD Keat Soh is ranked equal #4 with Hakuhodo’s Fajar N.F on 170 Creative Ranking Points.
Three more Hakuhodo creative then follow Irsyad Sidharta (#6 with 140pts), Adryanto Santosa (#7 with 125pts) and Wahyu Santoso (#8 with 105pts).
Dentsu Indonesia’s Ridward Ongsano comes in at #9 with 90pts and Febrian Adi Putra (Dentsu) and Puji Bagio (Hakuhodo) are then ranked at equal #10 with 80pts.
The results of the 2018 Campaign Brief Asia Creative Rankings are tabulated from creative award wins over a rolling two year period. The shows that are included in these calculations are: Ad Stars 2016 + 2017; Spikes Asia 2016 +2017; AWARD Awards 2017 + 2018; AdFest 2017 + 2018; Campaign Brief’s THE WORK 2017 + 2018; Clio Awards 2016 + 2017; London International Awards 2016 + 2017; New York Festivals 2017 + 2018; One Show 2017 + 2018; D&AD 2017 + 2018; Cannes Lions 2017 + 2018.
The Campaign Brief Asia Creative Rankings were introduced in 1995 to tabulate Asia’s most creative agencies and individual creatives, based on award winning performances over a two year period at the top global and regional award shows.
Over the next 10 days Campaign Brief Asia will be releasing these country by country results of this year’s Creative Rankings, before releasing the complete tables and Asia Rankings as a 50 page downloadable pdf.
VIEW COVERAGE OF THE 2018 CHINA CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 SINGAPORE CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 HONG KONG CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 PHILIPPINES CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 TAIWAN CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 THAILAND CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 KOREAN CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 MALAYSIAN CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 INDIA CREATIVE RANKINGS HERE
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