Ogilvy crowned 2018 Thailand Creative Agency of the Year for second year running: Kris Garford Spindler heads Thai individual Creatives Ranking
Over the past few years the Thailand creative market has been on a high with a handful of standout creative performers consistently winning at the global and regional award shows and festivals.
The traditional consistent creative high performers, the likes of BBDO Bangkok and Ogilvy Thailand, have been joined buy several others who are managing to make a big impact. GreynJ United, TBWA, J Walter Thompson, McCann Worldgroup and Leo Burnett have all had great creative success. Add to this is the smaller independents like CJ Worx, Choojai & Friends and Rabbit Digital Group who have emerged over the past 2 years.
The competitiveness and talent of the market is evident by the statistics that this year again show that Thailand is the second most awarded advertising market in Asia, behind Japan. Three years ago Thailand ranked as the 7th most awarded country in Asia.
The 2018 Campaign Brief Asia Creative Rankings again shows Thai agencies performing strongly, with 3 Bangkok agencies placed in the overall Asia Top 10 ranking. Ogilvy Group, CJ Worx and BBDO Bangkok are all placed in this year’s Asia Top 10 (full chart released next week)
For the second year running Ogilvy Group Thailand has topped the country rankings and is named Campaign Brief Asia’s 2018 Thailand Creative Agency of the Year.
The agency has had a sensational past 12 months at the global and regional award shows and even outperformed their previous high2017 creative achievements.
With an overall total of 2840 Creative Ranking Points Ogilvy Thailand is one of the stars of this year’s Creative Rankings.
In 2018 they accumulated 1605 points – 370 more than their 2017 performance of 1235 points. They sit at #1 in Thailand and firmly in the Top 5 overall in Asia.
In 2018 Ogilvy were star performers at the London International Awards (475pts), One Show (190pts), Cannes Lions (120pts) Campaign Brief’s The Work (225pts), AdStars (340pts), Spikes Asia (120pts), AdFest (65pts) and Clio (70pts).
#2 in the Thailand Creative Rankings again this year is CJ Worx. The independent agency moved up from #5 ranking in 2017 and this year retained #2 with strong performances at Spikes Asia (340pts), London International Awards (305pts), Clio (160pts) and AdStars (140pts). In these 2018 Creative Rankings CJ Worx picked up 1005 Creative Ranking Points and sit’s in the overall Asia Top 10 ranking with a total of 2175 points.
#3 in Thailand is BBDO Bangkok with 1645 Creative Ranking Points, of which 695 points were accrued in 2018. In 2017 the agency was also placed #3 in Thailand after ranking #1 in 2016.
TBWA\Thailand repeated their strong creative performance in 2017 and in 2018 remain at #4 in Thailand with 1325 Creative Ranking Points.
GreynJ United moves up one place to #5 with 1005 Creative Ranking Points. The agency had an impressive past 12 months at award shows with 610 of their total coming from the 2018 awards show season.
J Walter Thompson is ranked at #6 this year with 750 Creative Ranking Points.
#7 is McCann Worldgroup followed by Leo Burnett, who failed to pick up any ranking points in 2018, at #8. Two independents round out the Thailand Top 10 – Choojai & Friends (#9) and Rabbit Digital Group (#10).
In the 2018 Creative Ranking of individual copywriters and art directors Thailand creatives are highly placed.
The most awarded creative in the Thai market is Ogilvy Thailand’s Kris Garford Spindler (pictured left at top). This is the second year in a row that Spindler has ranked #1 in Thailand. He has amassed a huge total of 2665 Creative Ranking Points over the past 2 years.
With 1560 Creative Ranking Points in 2018 alone, Spindler was a big winner at Cannes Lions, One Show, London International, Clio, Spikes, AdFest and Campaign Brief’s The Work.
Equal #2 this year is Ogilvy Thailand creative leaders Nopodol Srikieatikajohn and Wisit Lumsiricharoenchoke. The duo (pictured together in pic at top of page) move up from #8 in Thailand last year and sit on 2520 Creative Ranking Points each.
Srikieatikajohn and Lumsiricharoenchoke, along with Spindler, have all jumped up into this year’s Campaign Brief Asia overall Asia Top 10 ranking of all creatives.
Ranked at #4 in Thailand is last year’s #2 ranked Saharath Sawadatikorn from CJ Worx. Sawadatikorn (pictured left 2nd from top) has an impressive total of 2095 Creative Ranking Points from the past two years.
Three other creatives from the CJ Worx’s creative department fill the next three places in this year’s Thailand creative rankings. At equal #5 with 1945 points is Nittaya Chananukul (pictured left 3rd from top) and Rattasak Mututanondh (pictured left 4th from top) and at #7 is Thanasorn Janekankit (pictured left 5th from top) with 1775 points.
With 1575 points BBDO Bangkok’s Suthisak Sucharittanonta (pictured left 26th from top) is ranked #8 this year, moving up from #13 in 2017.
Kunanun Manusutthipong from TBWA\Thailand has 1345 points and is ranked #9.
At #10 is anther Ogilvy creative Gumpon Laksanajinda. With 1310 points Laksanajinda has improved his ranking by 15 places in 2018.
TBWA\Thailand’s Chanatthapol Tiensri and Ronnapop Chaiyanant are ranked #11 and #12 respectively.
In total 140 creatives working in the Bangkok industry are individually tabled in our 2018 Campaign Brief Asia Thailand Creative Rankings.
The full ranking of all of them, plus more than 1800 other Asia-based creatives (with complete tables and all other details) will be available as a 50 page downloadable pdf next week. Make sure you sign up for the Campaign Brief Asia Daily Newsletter so you don’t miss any details.
The results of the 2018 Campaign Brief Asia Creative Rankings are tabulated from creative award wins over a rolling two year period.
The shows that are included in these calculations are: Ad Stars 2016 + 2017; Spikes Asia 2016 +2017; AWARD Awards 2017 + 2018; AdFest 2017 + 2018; Campaign Brief’s THE WORK 2017 + 2018; Clio Awards 2016 + 2017; London International Awards 2016 + 2017; New York Festivals 2017 + 2018; One Show 2017 + 2018; D&AD 2017 + 2018; Cannes Lions 2017 + 2018.
VIEW COVERAGE OF THE 2018 CHINA CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 SINGAPORE CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 HONG KONG CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 PHILIPPINES CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 INDONESIAN CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 MALAYSIAN CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 TAIWAN CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 KOREAN CREATIVE RANKINGS HERE
VIEW COVERAGE OF THE 2018 INDIA CREATIVE RANKINGS HERE
Don’t miss any coverage of Campaign Brief Asia’s 2018 Creative Rankings. Sign up for the free Campaign Brief Asia daily email newsletter. It takes just 30 seconds. CLICK HERE.