McCann Worldgroup dominates India Creative Rankings and takes out 2018 India Creative Agency of the Year award: The hottest creatives in India are Prateek Bhardwaj, Soumya Shiva Nagabhushan, Vaibhava Bhatnagar + Urvashi Das

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CB Asia 2017 Rankings_India_Agencies.jpgPrasoon Joshi_2018.jpg2018 has proven to be a sensational year of creative performances for McCann Worldgroup India. This year’s dominant performance at award shows sees McCann Worldgroup India sitting clearly on top of the Campaign Brief Asia India Creative Rankings and are worth winners of the Campaign Brief Asia’s 2018 India Creative Agency of the Year award.

In these rankings McCann moved back up to #1 position, after being unseated last year by BBDO India. Over the 2018 awards season McCann managed to win awards at every show counted in the Campaign Brief Asia Rankings, except AWARD and AdStars, which they did not enter.

McCann’s best performances were at AdFest (405pts), One Show (420pts) and Clio (360pts). They also performed well at D&AD (230pts), New York Festivals (230pts), Campaign Brief’s The Work (180pts), Cannes Lions (170pts), Spikes Asia (190pts) and London International Awards (15pts).

CB Asia 2017 Rankings_India_AgencyTable.jpgIn total McCann picked up an amazing total of 2,200 Creative Ranking Points at award shows over the past 12 months. Only Japanese powerhouse Dentsu Inc Tokyo picked up more Creative Ranking Points over the same period. (Pictured above is McCann Worldgroup India’s CEO & CCO Prasoon Joshi).

McCann’s 2018 performances see them a clear #1 in out India’s Hottest Agencies table. They sit 1,740 points in front of the #2 ranked agency this year, BBDO India.

BBDO India enjoyed a good year at award shows in 2016 and 2017 and this saw them take out #1 position in last year’s Campaign Brief Asia India Creative Rankings.

At the 2018 award shows they had less success with AdFest (115pts) being the highlight for them. They also accumulated wins at Spikes Asia (70pts), Campaign Brief’s The Work (60pts) and Cannes Lions (40pts). Overall they have 1030 Creative Ranking Points.

Ogilvy India is ranked #3 – the position they have occupied over the past three Campaign Brief Asia India Creative Rankings.

The agency has a total of 770 Creative Rankings Points overall and in 2018 won at Campaign Brief’s The Work (225pts), Cannes Lions (100pts), and Spikes Asia (50pts).

Prateek Bhardwaj_2018.jpgSoumya Shiva Nagabhushan_2018.jpgVaibhava Bhatnagar_2018.jpgUrvashi_Das_2018.jpg#4 most awarded in the Indian market is Taproot Dentsu Mumbai with a total of 505 Creative Rankings Points. In 2018 the agency scored 180 points with wins at AdFest (60) and Spikes (120pts).

FCB Mumbai is the big improver in the India Creative Rankings, moving up to #5 after being unplaced with no award wins in the 2017 Campaign Brief Asia Creative Rankings.

FCB’s 365 Creative Rankings points all come from the past 12 months – with good performances at Cannes Lions (240pts), D&AD (100pts) and New York Festivals (25pts).

Leo Burnett Mumbai drops one place to the #6 most awarded in the Indian market with 330 points, just ahead of McCann Health New Delhi at #7 with 320 points.

Rounding out the Top 10 in India is #8 Cheil Worldwide (200pts), Grey Group Mumbai (130pts) at #9 and J Walter Thompson Bangalore with 120pts at #10.

After such a dominant creative performance, it’s no surprise that four McCann Worldgroup creatives fill the top four places in this year’s India’s Hottest Creatives table.

The #1 most awarded creative in India in these Campaign Brief Asia India Creative Rankings with an extremely high total of 2,275 Creative Ranking Points is Prateek Bhardwaj, joint National Creative Director at McCann Worldgroup India. In the 2017 Creative Rankings Bhardwaj was ranked #20.

Moving up from #25 last year to #2 this year is Soumya Shiva Nagabhushan, a creative director at McCann Worldgroup Mumbai. Nagabhushan has an impressive 1805 Creative Ranking Points.

#3 in the India’s Hottest Creatives table is Vaibhava Bhatnagar. Bhatnagar moves up from #14 position last year with 1745 Creative Ranking Points.

#4 is McCann’s Urvashi Das with a total of 1700 Creative Ranking Points. Das moves up from the #25 rank last year.

Filling the next 4 positions in India’s Top 10 are last year’s equal #1 ranked creatives, who picked up their award performances at BBDO India.

Balakrishna Gajelli is ranked #5 this year with 790 Creative Ranking Points.

#6 is Sandeep Sawant with 745 points. And at equal #7 with 715 points is Hemant Shringy and Umma Saini (now at Google India).

Ranked #9 is Ogilvy India’s Harshada Shinde with 530 points.

Equal #10 in this year’s India’s Hottest Creatives table is Mahesh Ambaliya and Nirav Khant with 470 points. Shinde, Ambaliya and Khant were all ranked at #11 position in the 2017 Creative Rankings.

In the Hottest Creatives 2018 chart below the top 38 creatives in India are ranked. A further 55 creatives who won at award shows over the past 2 years are ranked in the full ranking report available later this week. This full ranking plus the other 1800+ individuals ranked this year (with complete tables and all other details) will be available as a 50 page downloadable pdf. Register to receive it free here.

The results of the 2018 Campaign Brief Asia Creative Rankings are tabulated from creative award wins over a rolling two year period. The shows that are included in these calculations are: Ad Stars 2016 + 2017; Spikes Asia 2016 +2017; AWARD Awards 2017 + 2018; AdFest 2017 + 2018; Campaign Brief’s THE WORK 2017 + 2018; Clio Awards 2016 + 2017; London International Awards 2016 + 2017; New York Festivals 2017 + 2018; One Show 2017 + 2018; D&AD 2017 + 2018; Cannes Lions 2017 + 2018.




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