Huawei and Dentsu X give out free power banks to Singaporeans queuing to buy iPhones

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Huawei1.jpgDentsu X Singapore came up with a nice idea last week for client Huawei.

Taking a pot shot at rival Apple, Huawei arranged for people wearing Huawei shirts to hand out power banks to the hundreds of people queuing overnight for the new Apple iPhone.

The ambient promotion plays on Apple’s perceived weekness when it comes to the iPhone’s battery life and has generated a lot of PR over the stunt.


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