GREYnJ United Bangkok shows that change is awesome in new K PLUS film that reached 10m YouTube + Facebook views in just 24 hours

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K PLUS Face Off_1.jpgMobile updates are great. But it’s common for consumers in Thailand to feel awkward and uncomfortable when dealing with changes or something they’re unfamiliar with.

K PLUS is the most downloaded mobile banking app in the market and it’s updating its old firmware and changing its look. So the bank, via agency GREYnJ United, needed to handle 9 million people’s feelings when announcing the changes prior to the new update becoming available.

GREYnJ United’s approach is a short film called ‘Face/Off’. Released yesterday, the film is a story about a girl who kept changing her looks, because updates are good and change is awesome.

K PLUS Face Off_2.jpgIn the film her boyfriend is shocked and reluctant at first but eventually realises her change is for the better and he loves his new version girlfriend just the same.

“Relevant, entertaining and to the point, it lets users know that K PLUS updated functions and looks will only serve them better,” explained GREYnJ United Chief Creative Officer Jureeporn Thaidumrong.

After just one day the film reached 10 millions views on YouTube and Facebook.


Client Head of Marketing Communication/Vice President: Nithivadee Punnahitanont

Agency: GREYnJ United, Bangkok

Chairman: Thor Santisiri

Chief Executive Officer: Subbaraju Alluri

Chief Creative Officer: Jureeporn Thaidumrong

Managing Director: Kanaporn Hutcheson

Executive Creative Director: Asawin Phanichwatana

Creative Director: Thanyaluck Pongacha, Jesse Wong

Group Creative Head: Siravich Chatchaiganan, Chanikarn Sitthiaree

Copywriter: Sorrasak Thummakosol, Shanya Jiwachotkamjorn

Senior Art Director: Vongjino Kedjariyanon

Art Director: Vanalee Kraivaree, Nirada Thumrat, Pattaratida Ruannak, Nukool Khamlert, Thanjira Sansanavarnee

Client Service Director: Araya Preechapholkul

Account Manager: Ponlawat Jantip 

Strategic Planning Manager: Jongkoch Dusittanakarin

Operations Service Director: Kanoksak Kanchanachutha

Agency Producer: Nattakit Wongpakorn

Senior Traffic Coordinator: Juthamas Tantated

Production Company: HUB HO HIN BANGKOK

Film Director: Nawapol Thamrongrattanarit

Assistant Film Director: Thanakrit Wongwaraphan

Cinematographer: Niramon Ross

Film Producer: Nattapon Kornkaew

Editor: Chonlasit Upanigkit

Costume Stylist: Pacharin Surawatanapongs

Post Producer: Patcharee Sakunrungwat

Post-Production Credits: One Cool Production

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