GREYnJ United Bangkok shows that change is awesome in new K PLUS film that reached 10m YouTube + Facebook views in just 24 hours
Mobile updates are great. But it’s common for consumers in Thailand to feel awkward and uncomfortable when dealing with changes or something they’re unfamiliar with.
K PLUS is the most downloaded mobile banking app in the market and it’s updating its old firmware and changing its look. So the bank, via agency GREYnJ United, needed to handle 9 million people’s feelings when announcing the changes prior to the new update becoming available.
GREYnJ United’s approach is a short film called ‘Face/Off’. Released yesterday, the film is a story about a girl who kept changing her looks, because updates are good and change is awesome.
In the film her boyfriend is shocked and reluctant at first but eventually realises her change is for the better and he loves his new version girlfriend just the same.
“Relevant, entertaining and to the point, it lets users know that K PLUS updated functions and looks will only serve them better,” explained GREYnJ United Chief Creative Officer Jureeporn Thaidumrong.
After just one day the film reached 10 millions views on YouTube and Facebook.
Client Head of Marketing Communication/Vice President: Nithivadee Punnahitanont
Agency: GREYnJ United, Bangkok
Chairman: Thor Santisiri
Chief Executive Officer: Subbaraju Alluri
Chief Creative Officer: Jureeporn Thaidumrong
Managing Director: Kanaporn Hutcheson
Executive Creative Director: Asawin Phanichwatana
Creative Director: Thanyaluck Pongacha, Jesse Wong
Group Creative Head: Siravich Chatchaiganan, Chanikarn Sitthiaree
Copywriter: Sorrasak Thummakosol, Shanya Jiwachotkamjorn
Senior Art Director: Vongjino Kedjariyanon
Art Director: Vanalee Kraivaree, Nirada Thumrat, Pattaratida Ruannak, Nukool Khamlert, Thanjira Sansanavarnee
Client Service Director: Araya Preechapholkul
Account Manager: Ponlawat Jantip
Strategic Planning Manager: Jongkoch Dusittanakarin
Operations Service Director: Kanoksak Kanchanachutha
Agency Producer: Nattakit Wongpakorn
Senior Traffic Coordinator: Juthamas Tantated
Production Company: HUB HO HIN BANGKOK
Film Director: Nawapol Thamrongrattanarit
Assistant Film Director: Thanakrit Wongwaraphan
Cinematographer: Niramon Ross
Film Producer: Nattapon Kornkaew
Editor: Chonlasit Upanigkit
Costume Stylist: Pacharin Surawatanapongs
Post Producer: Patcharee Sakunrungwat
Post-Production Credits: One Cool Production
Don’t miss the best of Asia’s creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.