BBDO Bangkok and ICONSIAM take a look at Thainess in ‘The Confluence” film using water
ICONSIAM, a new world-class commercial venture on the banks of the Chao Phrya River, has launched their first ad titled “The Confluence.”
The 1-minute film celebrates the unification of Thai culture from past generations to present day, highlighting the cultural richness and beauty of Thainess and using ‘water’ as a symbolic narrator of the film.
The work is a result of the collaboration between famed director Mike Warr, of Film Factory, and BBDO Bangkok.
“Water is the source of life and was the perfect element for us to use to help symbolize the transfer of Thai heritage from one generation to the next while also giving the feeling of growth and prosperity,” said Suthisak Sucharittanonta, Creative Chairman. “Water also perfectly matches with The ICONSIAM’s location, which is set alongside the iconic Chao Phraya river,” he added.
Through the symbolic representation of water and the artistic direction by Mike Warr, along with stunning costume design by Prapakas Angsusing, a famous Thai designer, “The Confluence” shows Thainess on a whole new level.
Credits –
Creative Chairman: Suthisak Sucharittanonta
Chief Executive Officer: Somkiat Larptanunchaiwong
Managing Director: Thipayachand Hasdin
Chief Creative Officer: Anuwat Nitipanont
Creative Director: Kusuma Ruchakityanon
Senior Art Director: Pattanapond Ketrathon
Art Director: Prellpan Phunman
Copywriters: Greepol Boonsrangsom, Rakkiat Siriwat
Head of Planning: Prasit Kunanuphanchai
Account Planner: Maipimol Suepayak
Business Director: Tuangyos Charoensiri
Group Account Director: Jutatat Pattanodom
Account Director: Wachinan Kitithaweekiate
Producers: Yada Buachan, Toungrak Jiravatanarungsri
Director: Michael Anthony Warr
DOP: Chankit Chamnivikaipong
Executive Producer: Rewat Vorarat
Asst. Director: Pattra Kanjanamek
Stylist: Prapakas Angsusingha
Producer: Phuangphaka Rutimanon
Asst. Producer: Araya Suvetwattanakul
Art Director: Udom Sritalee
Casting: Pype Manoharn
Lighting: You want Light
CEO of Siam Piwat group & Director of ICONSIAM: Chadatip Chutrakul
Executive Adviser: Dolchai Boonyaratavej
Senior Vice President, Siam Piwat group: Mayuree Chaipromprasith
Deputy Managing Director Supremo co.,LTD: Siriphen Intuputi
Head of Marketing Communication Division, ICONSIAM: Sirana Hemachayati
Senior Marketing Communication Officer, ICONSIAM: Worrapat Chaturongkul
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