PUMA and VMLY&R Shanghai launch 2019 sports range with Chinese heart-throb Yang Yang
Leading German sportswear brand PUMA is reinventing its classic sportswear range for the Chinese market with a new cinematic advertisement featuring Chinese dancer-turned-actor-singer heart-throb, Yang Yang.
Working together with VMLY&R, the new advertisement, which launched in China in January, aims to highlight the brand’s iconic street-style, embodied by Yang Yang, as the leader of a growing movement of empowered individuals, each with their own unique urban-style.
Annie Boo, Managing Director (Shanghai), VMLY&R, said, “PUMA is a prestigious global brand doing great things in China. The new campaign has been designed to communicate this through impactful images that capture the distinctive nature of their newest collection and position them as the leaders they are.”
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Everything looks like an Adidas ad now.