Ogilvy Singapore’s film offers a glimpse of Jewel Changi Airport with the help of two little creatures
Jewel Changi Airport has unveiled its new brand film which takes viewers through the lens of its “first visitors” amongst lush landscaping and unique play attractions in an animated film created by Ogilvy Singapore.
The stars of the film, and Jewel’s “first visitors”, are two little creatures – a Pacific Swallow and a ladybug. Their story of friendship and adventure is captured in the film before the world-class tourist destination opens its doors to the public on 17 April 2019.
“The film brings to life the wondrous possibilities one can find in Jewel, where we welcome our first pair of visitors – a pacific swallow and a ladybird, set against Jewel’s magnificent backdrop. The brand film provides a sneak peek of Jewel and we look forward to creating wondrous moments for all our visitors when we open”, said Joyce Tan, Head, Corporate & Marketing Communications, Jewel Changi Airport Devt.
Loo Yong Ping, Creative Director, Ogilvy Singapore said, “We broke new ground with traditional real estate advertising when we introduced the “first visitors” at Jewel as two little creatures instead of people in the film. As the first brand film of Jewel, we wanted to evoke a sense of wonder and took a leaf out of the animated playbook to create characters mirroring Jewel’s wondrous nature.”
The animated film was a year in the making, with each play attraction within Jewel rendered from scratch to be as realistic as possible. The incredible attention to detail was depicted in the film from the way the mist on the Canopy Bridge disperses as the Pacific Swallow swoops across, to the accuracy of plant species housed in Jewel, right down to how a leaf should tilt.
Co-Chief Creative Officer: Melvyn Lim
Creative Director: Loo Yong Ping
Managing Partner: Brenda Han
Executive Strategy Director: Iain Matthews
Account Management: Timothy Samuel Barrett, Vanessa Liew, Ng Shin Yi
Senior Art Director: Nico Tangara
Copywriter: Sie TzeJie
Agency Producers: James Brook Partridge, Tina Jodhi
Production House: Chimney Group Singapore
Executive Producer: Camilla Anderson
VFX Supervisor: Struan Farquhar
Director: Johan Polhem
Music and Sound Design: Song Zu Singapore
Composer: Gerard Fitzgerald
Sound Designer: Damian Waddell
Music Director: Lindsay Jehan
Audio Producer: Ian Lew
Additional Pitch Credits: Xander Lee, Augustus Sung, Sridhar Gopalratnam, Simon Jenkins