Saatchi and Saatchi Arachnid launches MINI Connected range of intelligent services and apps in Malaysia
March 20 2019, 11:25 am | | No Comments
When MINI launched its MINI Connected range of intelligent services and apps in Malaysia, its agency Saatchi and Saatchi Arachnid eschewed the tech approach and recommended a very human touch instead. Three videos were produced, each one a mini movie in itself with key service/app integrated into the storyline.