The death and injury toll caused by traffic accidents is a cause for concern in Cambodia. Last year alone traffic casualties more than doubled from the previous year to more than 1,300 fatalities and more than 3,400 injured in road crashes throughout the whole nation.
In an effort to contribute towards reducing national accident and road fatalities, ISI Steel, a member of ISI Group will be focusing on advocating the wearing of safety helmets as part of its Corporate Social Responsibility (CSR) campaign for 2019.
“Concerns about road safety in our country has always been a topic that is close to heart for our group of companies, especially after the tragic loss of our group’s founder more than a decade ago in a fatal road accident,” said Vichet Sok, ISI Steel Chief Commercial Officer. “ComZone created a campaign that was bold and engaging using symbolic imageries that we hope will invoke a positive response from all audiences young and old.”
ComZone CEO Lundy So added, “This year’s road safety campaign was inspired from the well-known fact that motorcyclists and their pillion riders are most vulnerable on the roads. As such, the idea was to reach out to them visually and emotionally with one single minded message of protecting their head by wearing a helmet when riding in a more approachable and light hearted manner.”
“As the leading independent local Cambodian agency, we are honoured to be approached to collaborate with the nation’s leading steel processing company,” said Jessica Lim, Managing Director of ComZone. “We hope our joint effort will help save lives and reduce the number of fatalities on the road at the same time.