Ogilvy Shanghai’s Kelly Woh’s One Show Pick of the Day is LaCoste’s ‘Save Our Species’

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Judging of The One Show and ADC 98th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, The One Club for Creativity is posting a brief “Pick of the Day” video interview, which CB will showcase over the next few weeks of judging. All told, about 150 top creative leaders from around the world will join them for judging in Punta Cana and New York…


Kelly Woh, Group CD of Ogilvy Shanghai and One Show 2019 Design judge, was very impressed with BETC and Lacoste’s efforts to raise awareness for the International Union for the Conservation of Nature, and selected “Save Our Species” as her One Show Pick of the Day.

Brands are known for wanting their logos as big as possible, so when Lacoste opted to completely remove their iconic crocodile logo from their equally iconic polos, eyebrows were raised. Working with BETC Paris, the clothing line replaced the croc with ten different animals, all on the verge of becoming extinct, only producing enough shirts to match the number of each species known to exist.