BBDO NY EVP / director of integration David Rolfe’s ADC Pick of the Day is Apple’s ‘Unlock’

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Judging of The One Show and ADC 98th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, The One Club for Creativity is posting a brief “Pick of the Day” video interview, which CB will showcase over the next few weeks of judging. All told, about 150 top creative leaders from around the world will join them for judging in Punta Cana and New York…


Odd, fantastical, unique, real, relatable, quirky, funny — there aren’t enough glowing adjectives in the world for David Rolfe, EVP & Director of Integrated Productions at BBDO New York and ADC 98th Annual Awards Motion & Film Craft judge, to describe “Unlock”, the Dougal Wilson-directed spot for Apple. With brilliant casting and and an imaginative way to dramatize a product feature, David didn’t have to look twice to make “Unlock” his ADC Pick of the Day.