It takes 10 years for a tree to become mature enough to absorb pollutants in the air. However, it only takes one day to paint a tree using Boysen KNOxOUT, a smog-eating paint that absorbs as much nitrogen oxide as one mature tree.
These one-square-meter artworks were painted along one of Manila’s busiest and treeless highways. “This is a Tree” is the latest mural from a campaign that was launched in 2012 by agency TBWA\Santiago Mangada Puno Manila.
To date, 6000 square meters of the city’s walls have been painted with Boysen KNOxOUT. The campaign won Gold and several Silver Lotus Awards at the recent AdFest 2019 in Thailand.
CCO/ECD: Melvin Mangada
Creative Director: John Ed De Vera
Art Directors: Cj De Silva-Ong, Dennis Claveria, John Ed De Vera
Copywriters: Melvin Mangada, Ryan Caidic
Illustrators: Patrick Gañas, Manuel Villafania, Nolan Fabular, Nico Zapanta, Pauline Ty, Ali Silao, Arthur Aquino, Pampy Mañallac, Paulina Ortega, Sam Dedel
Accounts: Kara Filamor
Print Producer: Dennis Carlos
FA Artist: Tom Perdigon
Producers: Sunny Lucero, Mich Dela Cruz
Editors: Vince Belen, Kyle Chu, Timothy Axibal, Matto Cruz
Client: Pacific Paint (Boysen) Philippines Inc.
Client name: Jackie Ongking