How do you make a brand new car being launched stand out in a highly competitive market? That was the challenge facing the XUV300, the latest offering from the Mahindra 4-wheeler stable. Touted as a car that can ‘Set The Roads on Fire’, Mahindra and Mumbai-based agency Flying Cursor decided to make that ethos the talking point of the car’s big launch rather than telling the same old story of features and product specs.
The XUV300 is a potent combination of cheetah-inspired style and breath-taking performance. Armed with free-flowing torque and nimble-footed maneuverability, the sheer joy of driving this SUV kicks in the moment you step on the pedal. This feeling has been captured in its entirety in this video which pairs the XUV300 that sets the roads on fire with a musician who sets the charts on fire – Badshah! The rap star has composed a signature catchy song, and was joined by popular YouTube choreographer and dancer Sonal Devraj in this music video. With funky beats, lots of b-boyers and impressive car moves, this video looks all set to grab a whole lot of eyeballs.
Shomistha Mukherjee, Director, Flying Cursor, said, “Launching the XUV300 has been a thrilling and really FUN ride! We were looking to break the notion that digital is just about topical days & emotional storytelling, and give the consumer something that actually entertains them and yet ties back strongly with the brand. The plan was to leave viewers with something memorable … something they will think of or hum even after they have closed their browser or when they go to sleep. Hence, the decision to make a music video. And when it came to creating the pumping, catchy track that’s the heart of this campaign, we couldn’t think of anyone but Badshah to make it happen!”
The XUV300 is a stylish & thrilling Compact SUV that appeals to all strata, especially today’s millennial thanks to the vehicle’s fun-to-drive nature. The key idea behind this music video was to create content that would break the clutter yet resonate with our target audience. Badshah has a unique style and is hugely popular among the youth for his catchy lyrics and groovy music and we see a great fit in this collaboration. I am sure the track will be liked and will further strengthen XUV300’s connect with its audience.”