Simon Cracknell expands representation with Sweetshop to include Singapore

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Simon Cracknell expands representation with Sweetshop to include Singapore

Singapore Global boutique production company Sweetshop has extended its relationship with Simon Cracknell beyond Greater China and will now also represent the Director in Singapore.

The move has been driven by increasing demand for Cracknell (pictured) in the region. The Director has recently worked on scripts with brands including TSLA Singapore, Redmart and DBS.

An award-winning Director and Photographer for over 15 years, Cracknell is originally from London. He’s known for his naturally relaxed and engaging style, performance-led visuals and keen attention to detail. Simon has worked with brands, including Coca-Cola, Schweppes, Johnson’s, Pantene, Citibank and Nike and with celebrities such as Pierce Brosnan, Wayne Rooney, Jamie Oliver, Raine Yang and Rosamund Pike. His work has been awarded at Cannes Lions, the BTA’s, D&AD’s, AdFest and Kinsale Shark.

Laura Geagea, Managing Director of Sweetshop China, Asia & MENA said, “We’ve had the pleasure of working with Simon in the Greater China region for a few months and we’re now very excited that he’ll be working with us in Singapore too. His unique style combines the Western and the Eastern aesthetics and this is generating increasing interest from brands and agencies.”

Cracknell added, “Sweetshop has an amazingly supportive management team and a super-talented roster, and I’ve loved being part of such a creative environment. I’m really looking forward to seeing what new doors we can open together in Singapore.”

Watch Simon’s work here