Consortium led by ZOO Group wins Pitch for World’s First NERF Experience in Singapore

ZOO Group together with Media360 Communications and SG Story have been appointed by Kingsmen to lead the integrated launch campaign for the world’s first NERF-dedicated experience.

NERF, Hasbro’s iconic bestselling product with over 50 million sold annually across 120 countries will open its first NERF experience in Singapore in the 4th quarter of 2019. This will provide a base for families to come together across the globe and engage in activities that promote active play, enrichment, team-building, skill-testing, and creativity.

Sarah Fang, Brand Manager of Kingsmen Ventures said, “We are delighted to have found a promising partner in ZOO Group for the launch of this exciting new attraction. We look forward to collaborating with them as we grow and maximise the NERF Action Xperience brand within Asia Pacific.”

Roderick Lim, Senior Account Manager of ZOO Group said, “We are elated with the win and for Kingsmen in trusting ZOO with the launch of this one-of-a-kind family entertainment center or ‘FEC’ here in Singapore, a NERF indoor play arena. This is testament to the sound thinking and strategy the team has developed and we look forward to a long-term working partnership with both Kingsmen and Hasbro”.

David Lim, Creative Group Head of ZOO Group said, “The team was excited when we first got the brief for this pitch. It’s a brand that has been part of my kids’ lives and true enough, they were equally excited when I broke the good news to them. To be entrusted with a brand close to your heart is something we’ll take with open arms. Big thanks to the clients for giving us this opportunity to partner with them.”

Priscilla Fajardo, Creative Group Head of Zoo Group added, “We are thrilled to be given the opportunity to help launch a world’s first with a brand that has been bringing fun and joy to kids and kids at heart. We’re looking forward to creating a campaign that will bring new and exciting experiences for everyone – young, old, and those in between. This is definitely a noteworthy win for us and a testament for the team’s collaborative efforts.”

Desh Balakrishan, CEO of Media360 Communications shared,“Media360 Communications is delighted and excited to launch the first out-of-this-world entertainment experience for everyone in the family, which is going to knock out every other entertainment experiences ever seen in our lifetime! This is world-class family fun aimed to thrill everyone from all ages and we look forward to making it a success with our expertise in reaching out to one and all to ensure that everyone is engaged with the launch and sustenance of this world class entertainment facility in our local shores.”

Aaron Kong, Partner and Director of SG Story added, “We are excited to work with a brand that’s a part of many happy childhood memories, and we look forward to adding more joy to kids and the young at heart. It’s always a positive experience working for brands that you are fans of. This will be a good campaign for the team, and one that we are delighted to be working with our partners to bring to great heights.”