In celebration of McDelivery Day celebrations in Singapore from April 8-11th, DDB Singapore, together with Paris-based creative artist Anne-Laure Maison, took inspiration from the ubiquitous symbol of a late night – the lit window – and turned it into its own array of iconic offerings.
“We’ve all been up late for a myriad of reasons. And no matter how late you’re up, McDelivery Singapore wants you to know that it’ll be right there with you.” said DDB’s Group Chief Creative Officer Chris Chiu.
The campaign is running across OOH executions and as print ads in Singapore.
Advertising Agency: DDB Singapore
Group Chief Creative Officer: Chris Chiu
Artist: Anne-Laure Maison
Art Directors: Qihao Shum, Firrdaus Yusoff, Sithum Walter, Douglas Tham
Copywriters: Qihao Shum, Firrdaus Yusoff
Production: The Republic Studio