Justin Peyton joins Wunderman Thompson in APAC Chief Strategy & Transformation Officer role

April 18 2019, 2:36 pm | BY Kim Shaw | No Comments
Justin Peyton joins Wunderman Thompson in APAC Chief Strategy & Transformation Officer role

Justin Peyton has been appointed as Chief Strategy & Transformation Officer at Wunderman Thompson APAC, reporting to APAC CEO Annette Male.

With over 20 years’ multi-disciplinary experience, Peyton’s career spans finance, media, data-driven marketing, and digital transformation. This has all been driven by his entrepreneurial and intrapreneurial spirit. He is driven to build businesses around consumer expectations and help brands innovate as they build the future.

Peyton (pictured) joins Wunderman Thomson from Digitas where he is currently Chief Strategy and Transformation Officer for APAC. Since arriving in Singapore six years ago, he has helped to launch the agency brand in five markets across the region, and to rapidly scale the business through strategy-driven new business wins such as Qantas in Australia, Samsung in Singapore, and Shangri-La in Hong Kong to name just a few.

Prior to his time in APAC, he led the Financial Service practice for DigitasLBi in London, where he helped brands such as Lloyds Banking Group, Barclays and RBS adopt a customer-centric lens to their businesses and start on their digital transformation journeys.

“In this newly-created regional role Justin will help drive Wunderman Thompson APAC’s next phase of growth. He brings expertise in the strategy and change that modern brands are seeking as they define their futures. Justin’s proven ability to connect data, tech and creativity and deliver customer-centric and business solutions, makes him the perfect choice in Wunderman Thompson’s quest to inspire growth for ambitious brands,” commented Male, who joined Wunderman Thompson as APAC CEO in March 2019.

With over 20 years’ multi-disciplinary experience, Peyton’s career spans finance, media, data-driven marketing, and digital transformation. This has all been driven by his entrepreneurial and intrapreneurial spirit. He is driven to build businesses around consumer expectations and help brands innovate as they build the future.