Asia’s best campaigns and companies across creativity, effectiveness and media excellence – WARC Rankings 2019
WARC Rankings, successor to the Gunn Report and WARC 100, tracks the results of the most prestigious and rigorous creative, effectiveness and media award shows in the world, as determined by the industry, to provide a global and independent benchmark of marketing success.
To compile Asia’s Best of the Best 2019, WARC has combined Asia’s results from each of this year’s WARC Rankings — Creative 100, Effective 100, Media 100 — compiled from performances in award shows during 2018.
Whilst Mindshare Shanghai takes the top spot for the best agency in Asia across the WARC Rankings, there are six Indian agencies in the top ten.
The majority of the Indian campaigns from the Asian rankings deal with societal issues such as hygiene, disabilities and illness, and gender discrimination. One standout campaign from India is Carvaan’s Let’s Make Viral Products Instead!, which ranks #1 in the Asian rankings as well as in the overall Effective 100 rankings.
KFC has been ranked the best brand overall with campaigns featuring in two of the three Asia rankings. This boosts its owner Yum! Brands into second place in the top Advertisers table through the performance of a range of brands including Lifebuoy and Marmite.
Amy Rodgers, Managing Editor, Research & Rankings, WARC, says: “We’ve deep-dived into the rankings putting a spotlight on the campaigns, and the companies behind them, that champion Asia’s ad industry across creativity, effectiveness and media innovation. These successes will provide inspiration that will lead to future triumphs in such a culturally rich and diverse region.”
Asia’s best of the best campaigns and companies 2019 are:
Asia’s top five campaigns for creativity
Asia’s top five campaigns for media
Top three agencies in Asia
A summary report of Asia’s best of the best campaigns and companies can be downloaded here. Other geographical ‘Best of the Best’ reports are available for Australia and New Zealand, Europe, Latin America, North America and UK.
The full reports are available to WARC subscribers and include the top ten for each table and case studies of the top ranked campaigns. For more information visit here.