Trade Smart with Angel Broking new tvc created by Leo Burnett India
Angel Broking Limited, one of the largest independent retail focused broking houses in India, has launched its latest integrated campaign to showcase its powerful mobile app, which is powered by ARQ (a hyper intelligent investment engine that enables superior investment advisory). The new communication based on the premise of ‘universal truth’ has been developed by Angel Broking Limited’s creative partner, Leo Burnett.
While our nation is witnessing an increased sense of financial awareness due to a generation that believes in the tenets of wealth creation, research shows that consumers still face multiple issues like inaccessible relationship managers or inability to transact online due to bad app experiences and bandwidth capabilities. They want to deal with specialists who offer a seamless trading experience coupled with data backed personalized investment solutions.
The communication focuses on how the Angel Broking Mobile App provides a seamless trading experience along-with expert advisory that is now available at the customer’s fingertips.
Vinay Agrawal, CEO, Angel Broking Limited commented, “We have always strived to make the best technology and services available to the consumers who are looking for uncomplicated and instant investment solutions. It is our constant endeavour to understand our consumers core problems to give a definitive solution. We have put our best data scientists, technology experts, market researchers and deep industry experience at work and built the revolutionary investment engine ‘ARQ’. ARQ makes superior Investment advisory available to every Indian consumer which otherwise was only available to big ticket and HNI investors. We understand the role that technology plays in our customer’s investment and trading journey, which is the reason why we have built a robust backend to offer an unparalleled experience.”
The film highlights the journey of a customer through a series of everyday situations with regards to his trading experience. The experience, both offline and online, leaves the customer extremely frustrated and feeling helpless. At this point, he is introduced to the Angel Broking App which completely revolutionises his trading experience through its unmatchable features and the power of the ARQ platform. The TVC aims to further strengthen Angel Broking’s vision of providing in-depth and precise advice to its customers.
Sandeep Bhardwaj, Chief Sales Officer, Angel Broking Limited further added, “Consumers look for an app interface that is intuitive and user friendly. It should be able to showcase the relevant and insightful investment information helping the customer make an informed decision in an instant. Our feature-rich app interface combined with the power of ARQ, helps in delivering data-backed stock recommendations that have performed better than most indexes while providing a smooth and rich user experience.”
Rajdeepak Das, MD India & Chief Creative Officer, Leo Burnett South Asia said, “The campaign talks about the journey every investor goes through; from facing issues with their relationship managers to lack of understanding or simply insufficient information on the current apps. The light – hearted execution takes you through a day in the life of an investor outlining the ironies of his life. Bridging this gap is the new Angel Broking app. The best part is that it is powered by the ARQ technology which aggregates their decades worth of knowledge and data on finance and investments to give users real time advice and analysis on their fingertips.”
Credits –
CEO Publicis Communications, South Asia – Saurabh Varma
MD – India & CCO, Leo Burnett South Asia: Rajdeepak Das
MD – India & CSO, Leo Burnett South Asia: Dheeraj Sinha
COO, West: Rakesh Hinduja
Executive Creative Director: Gunjan Poddar
Creative Director: Manasvi Abrol, Gaurav Kumar
Associate Creative Director: Tinna Rajput
Head of Planning, Mumbai – Ajeeta Bharadwaj
Brand Strategy Associate – Shruti Gupta
VP: Divya Bhatia
Brand Services Partner: Rohini Radhakrishnan
Brand Services Associate: Kiron Kumar
Production Company: Prodigious
Director: Ryan Mendonca
Executive Producer: Vandana Watsa
Producer: Andalib Patel
Post Producer: Sajid Sheikh
Music Director: Jamroom
Stylist: Mubaraka Huseini
Make up: Mansi Talwar