BBDO Greater China and CEO Roundtable on Cancer-China lift the public’s awareness of mental health disease
Big data is fundamentally changing our world. Many companies have also begun to use big data to “manage” their employees. Through data tracking, we can learn about employees’ schedule, time allocation, work schedule and any other behaviours that can be measured by data. However, the mental health of employees can’t be identified by data. Your company knows all your data, but does it really know you?
BBDO Shanghai uncovered this insight and helped CEO Roundtable on Cancer-China create a campaign titled Knowing Nothing to let the public know more about mental health training courses, to increase awareness about mental health diseases, and help companies identify employees’ mental health diseases and provide support, before it’s too late.
BBDO Greater China has been working with CEO Roundtable on Cancer-China for five years. As one of the members, BBDO Greater China often participates in meetings and events hosted by CEO Roundtable on Cancer-China, aimed at helping to establish best practices to promote health. In addition, BBDO’s employees also participate in the health and welfare event hosted by CEO Roundtable on Cancer China.
With this campaign, both parties are hoping that they can lift the public’s awareness of mental health diseases, and find and provide effective treatments in time to save more lives.
Director: Mateus de Paula Santos from LOBO.
Production Company: Jamute