Aji Bekti joins digital marketing agency Lion & Lion Indonesia as Creative Director, bringing more than 15 years of creative experience and having worked across brand groups such as Reckitt Benckiser, Unilever, Nestlé and Danone.
Bekti (pictured) will be responsible for the overall creative strategies to help clients with strategic and impactful digital marketing, as well as managing the creative team of more than 30 people in Indonesia.
On joining Lion & Lion, Bekti said, “I am impressed by how Lion & Lion drives digital transformation for their partners, and it is exciting to be a part of a company that develops impactful work. It is a great opportunity to increase focus on combining creative with Lion & Lion’s digital and data-driven business model, to ensure we deliver the best possible digital solutions for our partners. I am eager to get started and grow our creative portfolio.”
Steven Ghoos, Managing Director for Lion & Lion in Indonesia, said, “As our clients grow and their focus on digital increases, we need to ensure we have strong creative capabilities. Aji brings a mix of creative genius and wit, combined with an excellent creative track record. We believe that his capabilities and leadership will create an organisation where talented people are motivated by helping businesses grow, and elevate our creative standards not just in Indonesia but across Southeast Asia.”
Having previously worked for MullenLowe, Ogilvy, Hakuhodo and Havas Worldwide in Indonesia, Bekti has extensive knowledge and expertise in design thinking, creative strategy, illustration and animation which will enable Lion & Lion to develop more impactful digital marketing campaigns and ideas, and further drive Lion & Lion’s string of successes in Indonesia.